Yes on S Protest Shows True Colors: They Just Hate Housing


By staging a protest at a building that Measure S would not affect at all, the backers of Measure S showed that their campaign is built on concealing their initiative’s true effects.

And by including an unsustainable accusation of a web of financing that had to be retracted, they showed that they haven’t learned anything since they invented Leonardo DiCaprio’s endorsement out of whole cloth.

The 8150 Sunset building did not require the use of the specific planning tools that Measure S bans: zoning changes and General Plan Amendments.

This is in keeping with a pattern of the Yes on S campaign, which plays to fears about rising rents even though it would drive rents up, ban affordable housing, and represent a transfer of wealth from renters to landlords.

Example: Yes on S released a video about the seniors threatened with eviction at the Vintage Westwood Horizons—even though Measure S would intensify such evictions by eliminating many options for development.

Example: Yes on S claims to have an “affordable housing exemption” — even though it bans construction on 90% of city-owned affordable housing opportunity sites for much longer than its two-year moratorium, and would drive up rents across the city.

Measure S’s release announcing their 8150 Sunset protest called them “Trump-like Towers” -- but their campaign is supported by Trump’s highest-profile Los Angeles supporter, former mayor Richard Riordan. Their campaign has been Trump redux, stoking fears of 21st-century Los Angeles, fomenting rage without offering solutions, and evoking nostalgia for a distant past of suburban living that is unsustainable in today’s diverse metropolis.

It’s a vision starkly at odds with that of Los Angeles voters, who less than three months ago voted to build out a metro system (that Measure S would thwart) and build housing for the homeless (that Measure S would ban).